My Magic Mud! ~Giveaway!

About a year ago, a toothpaste company came across my radar. I was intrigued. However, at that time they were working hard on the necessary paperwork to bring their product to Canada. We decided that we would wait until the product was on Canadian shelves before telling you about it! I’m delighted to say that I have seen this product on the shelves of stores like Nutters and organic food stores! Introducing…… My Magic Mud!

Yes, you read that right. Mud. Haha. Sometimes I like reviewing companies because I get a kick out of their name! I have 3 kids, ages 8 and under. I see mud…..regularly. And somehow, lots of it gets in the bathroom as well! (Where’s that outdoor shower when we need it!?) This mud, though, I’m inviting into my bathroom to stay! First up, yes, this toothpaste is black! Hence the mud name. Secondly, the black colour comes from charcoal. Thirdly, this toothpaste (and tooth powder) was created because the creator, Jessica, has a daughter, Allie. Allie was born with a condition that caused her to be susceptible to cavities and tooth sensitivity – which meant she visited the dentist more than the doctor in her first 7 years! Jessica set out to come up with some sort of product that would help ease her daughter’s symptoms. Want to know what’s totally awesome? Allie’s tooth sensitivity has vanished, and her teeth have never been whiter! Now that, my friends, is a successful Mama! Before Jessica knew it, she was handing out samples to her friends – but when they started asking for refills – she realized that she had a business opportunity on her hands!

The tooth powder includes ingredients like activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract and organic mint extract. Huh, they’re all ingredients that I can pronounce and I know what they are! Nifty! If you’re interested in reading more about what each ingredient does, head over here to take a read. So what else do you need to know? Well, I’d like include a couple snippets from the “info booklet” that comes with the tooth powder. It made me chuckle – multiple times! It’s also worth checking out their comical rap video!

You might need to relearn how to brush your teeth. If you tend to get toothpaste everywhere, your Mom might get real upset with you if you get charcoal everywhere! It doesn’t clean so well off some items! In that case, start brushing in the shower! And please, no spitting! Follow the instructions and just let it fall out. I’ve found quite a few grey spatters around my bathroom since we’ve started using My Magic Mud! Haha! Also, I just have to say, the mini “shovel” that comes with the powder is just stinkin’ cute! Now, I have to confess, I haven’t yet gotten my kids to use this toothpaste or tooth powder. *gasp* I know, but I haven’t had the energy to retrain them (ha!) to make less mess when they’re brushing! And they have electric toothbrushes, which means the splatter factor can be quite high!  However, given that I’m not a fan of most commercial toothpastes, I’m going to throw out their other toothpaste and start them on this one!

Oh wait, you’re wondering what’s up with this tooth powder versus toothpaste? Ah yes, well you see, it was the powder that Jessica first created. However, I would guess that most people are so used to toothpaste that the market was immediately there for a toothpaste that was similar to the powder! And the four flavours of toothpaste – all come from essential oils! They also contain tea tree oil – which is a fantastic antibacterial, antimicrobial, antiseptic, and antiviral oil! Now you’re wondering which you should buy? Well, Jessica actually recommends using both. Use the toothpaste in the morning and use the tooth powder at night. No, you don’t need both products, however, they work well together. The powder comes in a 3 oz container, which will give you approximately 150 uses, so should last you about 5 months if you use it once a day! The price for the tooth powder on is $24.99, so $5 a month is pretty decent! The toothpaste comes in at $13.29 and is a 113 g tube (I would say it’s approximately the same size as most other tubes out there) and remember – a little goes a long ways! I purchased a tube the first time I saw it in a store up here, which is several months ago now, and my husband and I have yet to use up the first tube!

I get excited when I see people like Jessica filling a gap in the market with a product that’s healthy, safe and, most importantly, one that works! I love that I know what all the ingredients are. I love that she includes essential oils, because I believe there is a lot of benefit to using them! And I love that her company is based on a very personal experience! Please head over to My Magic Mud and take a look around. You can also visit them on Facebook and give them a like! Or Instagram. And Twitter.


Can’t wait to get your hands on some of this fabulous, tooth-whitening, sensitivity-reducing toothpaste and powder? Head over to My Magic Mud and use the code “MUD10″ for a 10% discount! Considering there’s already a sale going on, it’s a great time to use a discount code! However, for all our Canadian readers, keep in mind that these prices are in US dollars and shipping will add on about $9.50. You’re likely best to shop locally or purchase from


Yup, one of our readers is going to be the lucky winner of both a toothpaste and a tooth powder! You’ll be set for months! Please use the entry form below, open to both Canada and the US. Contest ends September 15, 2017.

**Disclosure: The product(s) mentioned have been given free of charge from the company or PR firm in exchange for being featured on Glimpse. The opinions expressed in this post are those of Glimpse and have not been influenced in any other way. Please see the full Terms of use.


  1. Brenda Penton says:

    I’d pick spearmint

  2. Jenness M says:

    I would pick cinnamon clove.

  3. Lisa Brown says:

    I tried a red clay toothpaste a few years ago, it was okay.

  4. I have tried oil pulling, but found it too expensive.

  5. I think that I would choose Spearmint.

  6. I have tried non-traditional toothpaste before and it definitely takes some getting use to!

  7. I would choose peppermint!

  8. I would use the peppermint!

  9. I haven’t tried non-traditional toothpastes before.

  10. kathy downey says:

    I would choose Peppermint!

  11. I would choose peppermint.

  12. Jennifer L. says:

    I would choose the Wintergreen one.

  13. Jennifer L. says:

    Yes, I use a herbal tooth powder.

  14. It would be awesome to try.peppermint.

  15. I think I’d choose wintergreen, but clove cinnamon sounds good too!

  16. Yes I have tried non traditional toothpaste.

  17. kathy downey says:

    No,i have not tried a non-traditional toothpaste!

  18. I have never tried a non traditional toothpaste.

  19. Marlene J says:

    Yes, I have tried an non-traditional toothpaste

  20. Marlene J says:

    I would try the spearmint

  21. I have not.

  22. Nicole Jubleew says:

    I would choose the Peppermint.

  23. I haven’t tried something like this before, so am curious to give it a go.

  24. Wendy Jensen says:

    The flavor I would choose is Wintergreen.

  25. I like Activated Charcoal Toothpaste for Whitening Wintergreen!

  26. Erika Letson says:

    I have not tried a non traditional toothpaste before, but I would love to!

  27. Monique L.S. says:

    I would pick peppermint.

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  29. No, I haven’t.

  30. new to me – thanks.

  31. I am using Peppermint now it is great like to try the other three flavors and powder. I have noticed in the first week that my coffee stains are gone. And I have been brushing more often because of the great flavor and brightness of my teeth.

  32. Debbie More o says:

    I love cinnamon and clove. No more sensitive hurting teeth

  33. Yolanda Larkin says:

    So thankful my friend, Lisa, shared Magic Mud with me. She bragged about how great it was and she was right! After figuring out the splatter issues (who knew a spit could splatter so far?)😉 I have to say it is my #1 choice. Absolutely LOVE it!

  34. I never tried a non-traditional toothpaste but would love to!

  35. Stephanie LaPlante says:

    I think I would choose Spearmint.

  36. Stephanie LaPlante says:

    I have never tried anything but traditional toothpaste, but I’m very intrigued.

  37. I would choose the wintergreen flavor.

  38. I have never tried a non traditional toothpaste but would be open to anew experience.

  39. I have cinnamon clove and love it, but I would love to try peppermint. It’s very hard to find in Nova Scotia I find 🙁

  40. I have not tried one

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